B2B Research

As compared with the research of B2C market, B2B market research features higher difficulty. With the different research subject matter and focus, the research method varies:

B2C is focused on the consumption behaviors, purchase trend and key factors influencing the purchase activities of the consumers, and it studies the individuals as the consumers. Each consumer shall be subject the sampling method predefined and proven as a scientific and reasonable method, which can gain the representative sample data, thus representing the whole market information.

The difficulty of B2B research lies in: the sophistication and limited exposure of the industry product market.

The systematic analysis of the market research requires large amount of samples and market research data. But the samples of the industry product market are the representation of the enterprise core competitiveness, and naturally they will not make it public or accessible, where even such information is accessible, it is only a fraction thereof and not sufficient to represent the whole content of the core with industry product market. With the difficulty of industry product research, the regular market research is not effectively helpful, and it needs the in-depth research and effective analysis of the enterprise competitiveness.