Industry environment research |
- Macro economic analysis (politics, economy, social and technology) - National industry promotion policy and tax policies etc. - Local industry policies - Analysis of the industry investment status - Track record and milestone of the industry development - Industry entry barrier/exit mechanism |
The status quo of the industry |
- Industry scale - Cycle phases of the industry development - Industry competition structure - Analysis of the industrial chain within the industry - Product import & export situations, major import & export countries and regions - Production and sales of the product segment market/regional market as well as the development trend and the growth force - The influence of the import & export market against the China domestic market, as well as the development trend of the import & export |
Industry development trend |
- Market scale forecast - Market technology development trend - Raw material development trend - Replacement product analysis and forecast |
Target market competition analysis |
- The quantity and structure of the industry production enterprises and its evolution
- Industry concentration analysis
- Industry competition pattern
- Study of TOP 30 competitor enterprises |
Application market analysis |
- Industry/market demand influence factor - Market segment definition and segment market scale analysis - The demand characteristics of the target consumer group: positioning analysis, demand change pattern, consumption habit, consumption preference, consumption level evaluation, purchase decision workflow analysis |
Channel research |
- Sales channel model structure - Sales channel business policy analysis - Channel differentiation strategy for various regional markets - Agent/distributor/retailer survey evaluation |