Target market and consumer research
Product research
Brand research
Satisfaction research
Commercial Zone research
Marketing Campaign Evaluation

Consumer Research

Qualitative Research

² In-depth interviews

² Focus group

² Observation method

² Expert prediction (Delphi)

² Online research

² Central location testing

² Street intercept interviews

² To-door interview

² Computer Assisted Telephone interview（CATI）

² Computer Assisted Personal interview（CAPI）

² Mystery shopping

² DM research

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